Alphabet's revenue up to $21.5bn off the back of mobile and video ads

Discussion in 'Market News' started by Lily, Jul 28, 2016.

  1. Lily

    Lily Forum Member

    Aug 29, 2015
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    The strong growth suggests that Google is successfully navigating the transition from desktop ads – its traditional strength – to mobile ads

    “There’s an amazing atmosphere at Google,” said the company’s CEO, Sundar Pichai, on a conference call with investors.

    That is not exactly surprising. Pichai’s call was a victory lap, coming on the heels of the announcement that Google’s parent company, Alphabet, had posted a 21.3% increase in second-quarter revenue – exceeding analysts’ expectations – driven by strong advertising sales on mobile devices and for video content.

    Related: Google uses AI to cut data centre energy use by 15%

    Related: European commission files third antitrust charge against Google

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